Essay about Juvenile Offenders with Mental Health Issues

Juvenile Offenders with Mental Health Issues Adolescence is a critical time of development. During this period there are significant changes in brain development, emotions, cognition, behavior, and personal relationships. It is during this time that most major mental health disorders appear, many of which carry over into adulthood. Behavior patterns such as substance abuse also often develop during this time and may continue throughout adulthood. Many adolescents struggling with mental health issues begin to exhibit symptoms such as acting out at home or in school, showing a decreased interest in activities that they previously enjoyed, or bringing home poor grades. Others ultimately are charged with offenses ranging from status†¦show more content†¦(Puzzanchera, Adams, and Sickmund, 2011) While mental health issues are not always indicative that a juvenile will act out, a much higher percentage of juveniles involved in the juvenile justice system, an estimated 50-75% (based on conflicting data from multiple sources) of youth in juvenile detention facilities, have diagnosable, untreated mental disorders. The Juvenile Justice and Delinquency Prevention Act, established in 1974 and most recently reauthorized in 2002, created a partnership between the federal government and the states to protect youth in the juvenile and criminal justice system, address delinquent behavior, and improve community safety by preventing juvenile crime and delinquency. The JJDPA is responsible for the operation of the Office of Juvenile Justice and Delinquency prevention, provides a juvenile justice planning and advisory system in each state, and provides federal funding for delinquency prevention and improvements in state and local juvenile justice programs. Under the JJDPA there are four major streams of funding for the Federal-State partnership: (JJDPA, 2007) †¢ The Formula Grants Program (Title II) †¢ The Incentive Grants for Local Delinquency Preventio n Programs (Title V) †¢ TheShow MoreRelatedThe Juvenile Justice System1313 Words   |  6 Pages Today s concept of the juvenile justice system is relatively new due to significant modifications in policy overtime. The justice system has been trying to figure out effective ways to treat juvenile criminal offenders successfully for years. The justice system did not always have a special category for juveniles and their crime. Juveniles was once treated as adults when they committed crimes and were subjected to harsh punishments. The juvenile court was the culmination of efforts of the positivistRead MorePost-Traumatic Stress Disorder930 Words   |  4 Pagesreliving the event and intrusive thoughts, avoidance of reminders of trauma, and hyperarousal (Warner, Warner, Appenzeller, Hoge, 2013). Trauma comes in many different forms, however some of the most common forms of trauma that juvenile offenders will experience are loss and bereavement, domestic violence, emotional abuse, and physical abuse. Trauma exposure for youth involved in the justice system can begin at a young age, with one study showing that up to one-third of youth in theRead MoreGender Differences Within Juvenile Status Offenses1650 Words   |  7 Pages Gender Differences Within Juvenile Status Offenses University of Utah Rachel Brough Juvenile status offenses are minor offenses that only apply to those under the age of 18 such as skipping school or running away from home. Other examples include curfew violations, possession and consumption of alcohol, and possession and use of tobacco. Theories such as the labeling theory and Robert Agnew’s General Strain Theory attempt to explain why females commit juvenile status offenses. Additional theoriesRead MoreThe Number Of Teenagers Under Eighteen Arrested For Murder1560 Words   |  7 Pageshas risen over one hundred fifty percent. That is a very large increase. Juvenile offenders should be tried as adults because juvenile crimes are equally horrendous as an adults’; however, instead of just looking at the offender’s biological age, courts should consider their mental age along with trying to provide therapy/rehabilitation rather than incarceration.   Ã‚  Ã‚   To start, there are certain charges and consequences offenders could face. There are two kinds of offenses: status and delinquency. StatusRead MoreIf I Ran Zoo By Dr. Seuss885 Words   |  4 Pageswere given the power to do so. Throughout the semester I learned many contradictions about the Juvenile court system. Not only the contradictions but also the seeing lives of adolescents in the film of â€Å"This is their Normal,† â€Å"Juvies† and the film about the two girls in Juvenile prison. It has shown the difficulties of what the adolescents face when they tell their stories about how they end in prison, issues with their families, and problems among themselves. The adolescents have faced struggles inRead MoreBurning Down The House By Neil Bernstein761 Words   |  4 Pagesis locking up adult offenders in correctional facilities with little rehabilitation for reentry into society. American response for crime prevention for juvenile’s offenders is the same strategy used against adult offenders taken juvenile offenders miles away from their environment and placed in adult like prisons. However the way juvenile our house and treated while in the care of state corrections officer is more detrimental mental and physical health of juvenile offenders as explained in NeilRead MoreTrying Juveniles As Adults And Providing Rehabilitation1598 Words   |  7 PagesTrying Juveniles As Adults And Providing Rehabilitation During Incarceration Today’s heated debate regarding the decision to try juveniles as adults has prompted individuals to construct opinionated and informational articles on the topic. The nation’s troubled youth are protected by groups that believe these offenders deserve rehabilitation and a chance to develop into a productive member of society. However, others believe that those committing certain heinous crimes should be tried as adults asRead MoreGender Roles : The Juvenile Justice System1244 Words   |  5 PagesGender Roles in the Juvenile Justice System What role does gender play at the various stages of the juvenile justice system? Gender plays an enormous role in the juvenile justice system; both boys and girls have their fair share of run-ins with the Juvenile Justice System, but now more so than ever, females crime rates have increased. In some instances within the juvenile justice system, it may appear that boys and girls are comparable; however there are differences, even though they are subtle.Read MoreJuvenile Transfer For Adult Courts : A Look At The Prototypes For Dangerousness, Sophistication Maturity, And Amenability925 Words   |  4 PagesJuvenile Transfer to Adult Courts: A Look at the Prototypes for Dangerousness, Sophistication-Maturity, and Amenability to Treatment through a Legal Lens http://psycnet.apa.org.ezproxy.liberty.edu:2048/journals/law/8/4/373.html In transferring, a juvenile to adult court there is a certain amount of criteria that needs to be followed. The first criteria is if the juvenile is dangerous to the community, the maturity of the offender, and the psychological findings of the offender, it helps to determineRead MoreMandatory Incarceration For Chronic Juvenile Offenders1355 Words   |  6 Pagesresearching materials of mandatory incarceration for chronic juvenile offenders, I had to define ‘What is a chronic juvenile offender?’ It is a young individual who are chronic reoffenders that is arrested on average two years earlier than juvenile offender (age usually 11 or younger). â€Å"The threshold in chronic offending for number of arrests is five. Therefore, youth arrested for the sixth time are extremely likely to later become young chronic offenders. So the use of arrests seems to be more appropriate

American Romanticism An Important Time For Poetry And...

American romanticism was an important time for poetry and its development. There were many themes throughout the romanticism that most poets touched on in their work. There was nature, breaking free, individualism, democracy, radicalism and the figure of the outcast. Ralph Waldo Emerson touched on a few of the themes in many of his poems, but touched on individualism especially in â€Å"Hamatreya†. Another poet that touched on themes of the American romanticism was Walt Whitman, in his poem â€Å"Song of Myself†. He also promotes individualism, but also touches on unity unlike Emerson. Both poets were very well known for their time. The themes intertwined into a poet’s poem’s tell a lot about their life and what they were trying to convey. Ralph†¦show more content†¦Although selfish, he had an individual personality about himself. In the poem, Emerson states â€Å"Tis mine, my children’s, and my name’s†, as he refers to his la nd amongst him and his family. Some may consider Emerson extremely selfish and conceded after this quote, but he actually was an independent and self reliant human and that is what he is trying to get across in â€Å"Hamatreya†. This one simple line is just a small representation of his individualism, as it continues throughout the poem. Emerson being the individual he is, was trying to convey that the earth is important and no one should take it for granted. The earth will always be here but humans will not. Emerson was anything but selfish, he was rather independent and trying to provide for his family off of the earth; which he knew would outlive him. Walt Whitman, another talented poet, was known in his time of the late 1800’s. He was best known for being extremely egotistical. He also was a part of the transition between transcendentalism, which Emerson was known for, and realism. Some would argue that his work was very controversial but because of that, he convey ed individualism just like Emerson did. In Whitman’s poem â€Å"Song of Myself†, he not only talks a lot about himself but also nature. Emerson and Whitman share this trait. They also share the quality of being independent and providing for themselves. WhitmanShow MoreRelatedWalt Whitmans Influences1411 Words   |  6 PagesWalt Whitman’s influence to American Literary History After the Civil War, Walt Whitman realized that the American people were in need of their own identity. Therefore, he wrote the book â€Å"Leaves of Grass† with the goal of creating a literature piece that was authentic and organic to the United States in every sense. Whitman introduced to literature the idea of the â€Å"American Dream† and highlighted how important it was for the American people to develop their own identity. Consequently, he rejectedRead MoreAnalysis Of Walt Whitman s What Came First The Chicken Or The Egg? 1739 Words   |  7 Pagespoets of all time cease to exist? Ralph Waldo Emerson knew what he was doing when he published The Poet. It was an outcry for the American people to speak a truthful narrative about the human experience, warts and all. Ralph Waldo Emerson was an influential author and speaker, so when he wrote The Poet, Walt Whitman emerged and fulfilled his expectations after some hesitation from Emerson. Both authors paved the way for countless other writers and played a huge role in American culture and literatureRead MoreDifference Between Romanticism And Transendinlalism In American And British Writers1584 Words   |  7 PagesThe expression Romantic gained currency during its own time, roughly 1780-1850. However, the Romantic era is to identify a period in which certain ideas and attitudes arose, gained the idea of intellectual achievement and became dominant. This is why , they became the dominant mode of expression. Which tells us something else about the Romantic era which expression was perhaps everything to do with them -- expression in art, music, poetry, drama, literature and philosophy. Romantic ideas aroseRead MoreDifference Between Romanticism and Transendinlalism in American and British Writers1616 Words   |  7 PagesDifference Between Romanticism and Transendinlalism in American and British Writers The expression Romantic gained currency during its own time, roughly 1780-1850. However, the Romantic era is to identify a period in which certain ideas and attitudes arose, gained the idea of intellectual achievement and became dominant. This is why , they became the dominant mode of expression. Which tells us something else about the Romantic era which expression was perhaps everything to do withRead MoreWhat Came First The Chicken Or The Egg?2116 Words   |  9 Pagespoets of all time cease to exist? Ralph Waldo Emerson knew what he was doing when he published The Poet. It was an outcry for the American people to speak a truthful narrative about the human experience, warts and all. Ralph Waldo Emerson was an influential author and speaker, so when he wrote The Poet, Walt Whitman emerged and fulfilled his expectations after some hesitation from Emerson. Both authors paved the way for countless other writers and played a huge role in American culture and literature Read MoreThe American Renaissance Essay1648 Words   |  7 PagesIn America, the American Renaissance was the period in 1835-1880 in which United States literature came of age as an expression of a national spirit. Literature became one of the most historically significant effects that occurred throughout the time period of the American Renaissance. The American Renaissance is also characterized by renewed national self-confidence new ideas and technologies. Politically and economically, this era coincides with the Gilded Age and the New Imperialism. By the endRead MoreA Brief Introduction to American Literature3396 Words   |  14 PagesIntroduction American literature, to my eyes, like American history, although short, however, still full of glories and shining masterpieces and writers. Those American writers, while conquering this wild America, also had conquered the great field of American literature. From its first imitative activities to innovative attempts nowadays, American literature gradually gains its unique style, theme and form, and I ¡Ã‚ ¯m always excited to see their works are more and more America in its true sense.Read MoreBrief Survey of American Literature3339 Words   |  14 PagesBrief Survey of American Literature 1. Beginnings to 1700 Great mixing of peoples from the whole Atlantic basin Bloody conflicts between Native Americans (or American Indians) and European explorers and settlers who had both religious and territorial aspirations - Native American oral literature / oral tradition - European explorers’ letters, diaries, reports, etc., such as Christopher Columbus’s letters about his voyage to the â€Å"New world†. - Anglo (New England) settlers’ books, sermonsRead MoreAntebellum Period And American History1548 Words   |  7 PagesAntebellum Period, Art The Antebellum period is generally spoken of as the years arranging from the acquisition of the Constitution, all the way to the American Civil War. This is a period in American history that is remarkable for its incredible magnitude of changes in the country’s history; industrial revolution, westward expansion, women’s history, and transportation revolution to name a few. Leaving aside all the rebellions, treaty’s, and massacres. The pages to follow will mainly focus on theRead MoreImpact of the 1789 French Revolution on Literature3917 Words   |  16 PagesFrance the French language was considered the Kings language and for those extolling the virtues of the king; the great bulk of the French population used Latin TWO: The Romantic Movement Following the Revolution of 1789 albeit the movement of romanticism was born because of the Revolution, it did not immediately take hold; some intellectuals and scholars in France feared that romantic literature was simply an imitation of similar foreign movements by 1815, however, creative artists and writers

Psychology for Design Cross Sectional Design - MyAssignmenthelp

Question: Discuss about thePsychology for Design Cross Sectional Design. Answer: Is brain injury in childhood associated with violent criminality in adulthood? Design- Cross-sectional study design. Two different group of men are considered for the study wherein one group had head injuries while the other group did not have head injuries. The survey with the above mentioned two groups of the population was done to understand the level of development of violent criminality. The aim of the selecting this design was to demonstrate that brain injuries have a relation with violent crime rates. Taking part in criminal acts would be different for men having brain injuries in childhood and men not having brain injuries in childhood. The difference, if significant, would imply that men having head injury indulge more in criminal activities. The cross-sectional study design was selected due to the wide range of advantages they would bring in to the study. With cross-sectional studies, a representative sample can be obtained through taking a cross-section of the population. This was advantageous for the present study as individuals facing head injury at childhood and individuals not facing head injury at childhood could be selected as a representative of the total population. With a cross-sectional study, all the measurements of the sample, pertaining to act of violence, could be obtained at a single point of time. A cross-sectional study is mainly ideal for having an estimation of the prevalence of behaviour in a population. Prevalence refers to the proportion of the population engaged in a particular behaviour (Leary 2016). Such a design is easy to conduct, and the process is rapid too. Long periods of follow up are not required in this case. It was easier to make up two groups of participants and then carry out the res earch. Data on the independent and dependent variable could be collected at once. In addition, the prevalence of all factors could be measured easily. Cross-sectional studies are suitable for descriptive analyses and generation of the hypothesis is aided in such cases (Takeuchi et al. 2015). There lie some risks of obtaining unfavourable data if cross-sectional studies are carried out. Primarily, there is a chance of coming across non-response bias if the potential participants, who provide initial consent to participate in the study, differ from those who do not, leading to constructing a sample that cannot be perceived as a proper representative of the population. In addition, since data from each participant can be recorded only once, difficulties are faced in inferring the temporal relationship between the outcome and the risk factor. Thus, there is no scope for identifying causation from cross-sectional studies (Kratochwill and Levin, 2015). Non-response bias can be avoided by avoiding short data collection periods, sending reminders and communicating effectively prior to data collection and ensuring confidentiality. Being flexible with the time frame of data collection would reduce the chances of non-response bias dramatically. More completed responses can be colle cted if strong communication is maintained with the respondents. Since the data on experiencing head injuries and violent acts are personal in nature, it is necessary that the participants are assured that the data would be kept confidential (Simonsohn, Nelson and Simmons 2017). The study design that was secondly thought of was Case-control study design. Such study design is presented with a number of disadvantages. Firstly, chances of selection bias are more for such deigns. Such studies are inefficient for exposures that are rare. Though case control studies are beneficial when data is hard to obtain, the disadvantages of such design are more in weight in comparison to cross-sectional studies, and therefore this design was rejected. The longitudinal study design was not considered as it requires more amount of time and there lies a risk of gathering data that is not completely reliable. In addition, a large sample size is required, which might not be possible in the present case. Cross-sequential studies are more complex in nature and time-consuming in nature and therefore was not considered for the present research (Panneerselvam 2014). Is brain injury in childhood associated with violent criminality in adulthood? Formal description- A cross-sectional study to find the relationship between brain injuries in youth and violent crimes in adulthood. Participant- Data for the study are to be collected from 250 male and 250 female state prison offenders. The offenders would be aged 18 years and above and would have completed an English comprehension screen. In addition, they would not have any disabilities or similar conditions that can potentially impair the individuals ability to provide informed consent. Random sampling would be done for the proposed research. They would be recruited separately by their gender and would be stratified by the kind of release. Separate sampling would be done for men and women for attaining approximately equivalent samples. Materials- A private, one-time comprehensive in-person structured interview would be carried out for the research with a structured questionnaire. The questionnaire would be divided into different section and would cover Buss-Perry Aggression Scale Questionaire, The Millon Clinical Multiaxial Inventory-III (MCMI-III) subscales, The Sensation Seeking Scale of ZuckermanKuhlman Personality Questionnaire, Levenson Self-Report Psychopathy Scale, The Abbreviated Dysregulation Inventory Scale, TheWide Range Achievement Test as well as questions covering violent crime, childhood adversity and social support. Procedure- Face-to-face interviews would be conducted with the participants in private areas within the prisons. Time allotted for explaining the study, getting informed consent, and conducting the interview would be about 60 to 120 minutes. Data analysis would be done with the help of the Statistical Analysis System (SAS) 9.3 (Brewer-Smyth, Cornelius and Pickelsimer 2015). Internal validity- For achieving reliable results that are statistically significant, the sample size would be selected as 500 participants. The big sample size would eliminate chances of inconsistent results. Bias for gender-specific results in the research would be eliminated by selecting an equal number of male and female participants. External validity- External validity would be maintained by using random sampling for the study. In such a case participation would be determined randomly with a random number generator prior to initiation of the study for ensuring that there is no systematic bias present (Willcutt et al. 2014). It is hypothesised that between brain injuries in youth lead to violent crimes in adulthood. This communication is regarding the invitation to participate in the research study titled Is brain injury in childhood associated with violent criminality in adulthood? that would be conducted at the state prison in the coming one month. Your name and details have been received from the state prison database after ethics approval from the concerned authority. The purpose of the project would be to study the relationship between brian injury in childhood and acts of violence in adulthood. If you agree to take part in the research, you would be requested to make your contribution in the following manner. You would need to fill up a questionnaire pertaining to study outcomes such as childhood adversity, violent crime, mental health, psychopathy and dysregulation. The interview would be conducted as per your convenient time. It is ensured that confidentiality and your anonymity would be maintained to the fullest possible extent. Your personal details would be stored separately, out of reach of intruders. In the final report, you would be referred to by a pseudonym. Please note that your participation in the study is solely voluntary. You have the complete right to withdraw from the study at any stage as per your convenience. There is no involvement of the researchers in the process of ethics application. If you agree to participate, please indicate that all details of the research are clear to you by signing the consent form accompanied with this piece of communication. The researchers would then contact you for arranging a mutually convenient time for the proposed interview. In the case of any query, please contact Mr XXXX at XXXX. You are welcome with the queries. References Brewer-Smyth, K., Cornelius, M.E. and Pickelsimer, E.E., 2015. Childhood adversity, mental health, and violent crime.Journal of forensic nursing,11(1), pp.4-14. Kratochwill, T.R. and Levin, J.R. eds., 2015.Single-Case Research Design and Analysis (Psychology Revivals): New Directions for Psychology and Education. Routledge. Leary, M.R., 2016.Introduction to behavioral research methods. Pearson. Panneerselvam, R., 2014.Research methodology. PHI Learning Pvt. Ltd.. Simonsohn, U., Nelson, L. and Simmons, J., 2017. Research Methodology, Design, and Analysis.Annual Review of Psychology,69(1). Takeuchi, H., Taki, Y., Hashizume, H., Asano, K., Asano, M., Sassa, Y., Yokota, S., Kotozaki, Y., Nouchi, R. and Kawashima, R., 2015. The impact of television viewing on brain structures: cross-sectional and longitudinal analyses.Cerebral Cortex,25(5), pp.1188-1197. Willcutt, E.G., Chhabildas, N., Kinnear, M., DeFries, J.C., Olson, R.K., Leopold, D.R., Keenan, J.M. and Pennington, B.F., 2014. The internal and external validity of sluggish cognitive tempo and its relation with DSMIV ADHD.Journal of abnormal child psychology,42(1), pp.21-35.

Maketing report

Strategic analysis McDonald’s Mission Statement â€Å"McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile†.Advertising We will write a custom report sample on Maketing report – McDonald’s specifically for you for only $16.05 $11/page Learn More Comments from management In the company’s annual reports of the year 2010, the Vice Chairman and CEO, Jim Skinner notes that the company began to build its brand and strength around the world. Jim also acknowledges that the business environment during the year 2010 was challenging. The company managed to drive its business through focused consumer insights in order to align its strategies, and improve on its key business areas, particularly the menu, restaurants, core values and convenience. In add ition, McDonald’s management continued to invest in human resources and restaurants so as to increase customer experience (McDonald’s Corporation, 2010). McDonald’s current positioning strategy According to Andy McKena, the company Chairman, McDonald’s has a Plan to Win strategy. The company has used this strategy to implement its objectives for the past eight years. McDonald’s strategically position itself using the Plan to Win strategy, which has the core drivers of its business. These include the 5Ps of price, promotion, product, place, and people. The company management has realized the potentials in every P, and it intends to exploit all the Ps. McDonald’s is using this strategy in order to focus on its right priorities, such as keeping its brand relevant and meeting the needs of ever-changing customers more so with regard to healthy food. The Plan to Win strategy enables McDonald’s to be decisive, flexible, demonstrate strong bu siness sense in order to meet the demands of their customers, particularly with regard to health issues. The company believes that positioning itself with the Plan to Win strategy as served it well, and will continue to do so in the subsequent years. We can notice the above ideas of the company’s top executives in its mission statement.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More McDonald’s SWOT analysis McDonald’s SWOT analysis reveals that the company enjoys a higher ranking in the global food industry. It derives its strength from locations, such as airports, theme parks, busy roads and in Wal-Mart stores. It also uses quality food produce, such as quality chicken products, beef, and pork, among others. McDonald’s only uses brand names and supplies nutritional information on the food packages (Adcock and Halborg 2004). McDonald’s weaknesses include high staff turnover. This has increased its staff training cost. The company also failed in the pizza test. This created limited competition ability among pizza providers. The issue of obesity is fast affecting fast food industry. However, McDonald’s does not focus much on organic food. Occasionally, there are concerns of quality due to franchises around the global. McDonald’s specializes in certain types of food. Therefore, it has no much variation in different seasons. McDonald’s still has several opportunities to exploit. The company can still partner with several retailers. It also has an opportunity to focus on healthy and organic food in order to fight obesity concerns among its customers. McDonald’s can also respond positively to social responsibilities such as concern for the environment. The company can exploit advertising avenues in its restaurants, provide play grounds for kids, and increase partnership with beverage companies. McDonaldâ€℠¢s faces several threats. The advertisement pundits criticize the company for luring small children and adults alike. At the same time, it also faces lawsuits because of serving addictive and unhealthy foods. In this context, McDonald’s cannot focus on healthy food as per every customer needs. Occasionally, there are cases and risks of food contamination, particularly e-coli. McDonald’s also faces competition from other fast food restaurants and consumption also depends on economic stability. How McDonald’s spend its money and time McDonald’s spends it time and money doing marketing and promotional activities. These include soft marketing tactics such direct advertisement, charity work and donations to enhance its corporate image. The company associates its image with benevolence so that children and their parents can it and its products. The company also spends its money and time on acquiring and training new employees. Alignment of McDonald’s act ivities of the past and the Mission Statement Most of McDonald’s activities are in line with its mission statement. The company strives to open restaurants and franchises everywhere around the world, and provide unique customer experience. However, issues and risks of food contamination are affecting its image.Advertising We will write a custom report sample on Maketing report – McDonald’s specifically for you for only $16.05 $11/page Learn More Objectives for first food industry in the new business environment Short-term objectives To provide varieties of organic food to its customers within six months. To provide conspicuous nutritional information on every food package. Long-term objectives To improve the public’s health through nutrition, food safety, and soft drinks. To improve its corporate image as a healthy food restaurants. Fast food industry is facing criticisms from the public about the nature of its unhealthy and addictive foods. In addition, there are also lawsuits regarding issues of obesity because of consumptions of fast food. Therefore, the current business environment requires the participants to align their objectives and strategies in promotion of healthy diets. Key Performance indicators The short-term key performance indicator to measure the achievements of these objectives lies in the consumers’ reaction to subsequent promotional activities. Promotions of healthy foods will result into increased customer buying behaviour. On the other hand, we can measure the objectives with the long-term key performance indicator. The objectives will result into reduced lawsuits and low number of complaining customers. Why the objectives are legal and ethical, and the resources and financial capabilities to deliver them These objectives are ethical and legal. They aim at reducing customers’ complains on issues of obesity and at the same time, promote healthy diets and eating hab its. McDonald’s has the resources and financial capabilities to deliver these objectives. This is evident from the way the company has managed its past objectives for the past eight years using Plan to Win strategy. Risk management strategy for operating in the new business environment Product affected in the healthy range of menu items McDonald’s French Fries and hamburger are the range of menus affected. This is because the two fast foods are popular and most addictive. Hamburger has become the most popular among McDonald’s fast foods. This is because McDonald’s serves it alongside other vegetables and some food additives.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Strength of the product (hamburger) Hamburger is delicious and consists of beef. McDonald’s can use modern technology to reduce the fat contents, and reduce risks of contamination by removing E. coli and salmonella. This way, hamburger will create a strong brand for McDonald’s. McDonald’s can capitalise on reduced fat contents, risk and contamination free, and work with food safety institutions to advertise the product. Capitalising on strength of the product using marketing strategies and promotions Promotions and advertisement activities of healthy hamburger must reflect the above objectives of promoting a healthy diet and help in fighting obesity among its customers. These promotions are ethical and legal since they promote and advertise healthy diets. Foreseen weakness of the product and contingencies to safeguard it from weakness McDonald’s has a global presence. Therefore, not all franchises will be able to meet the requirements of healthy hamburger s. It would also be difficult for consumers to believe the company’s claims with regard to nutritional contents. McDonald’s must put contingencies to safeguard the product. The company must seek endorsement of food, nutrition and safety organisations to help it market its healthy hamburgers. As consumers continue to demand healthy foods from fast food companies, McDonald’s healthy hamburger will be prone to imitation by competitions. Consumers may also reject the product due to chemical treatments it undergoes to eliminate E. coli and salmonella bacteria. McDonald’s must assure its consumers of safe and healthy meals. However, product imitation may be difficult to prevent (Solomon, 2006). Reference List Adcock, D. and Halborg, A., 2004. Marketing Principles and Practice. 4th ed. London: Prentice Hall. McDonald’s Corporation, 2010. McDonald’s Corporation: 2010 Annual Report. Oak Brook, IL: McDonald’s Corporation. Solomon, M., 2006. Con sumer Behavior. New Jersey: Prentice Hall Europe. This report on Maketing report – McDonald’s was written and submitted by user Emel1a to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.